TRUE Intense Treatment Masque

Rated 4.88 out of 5 based on 17 customer ratings
(17 customer reviews)

This rich deep treatment masque, restores and repairs dry, damaged hair. deeply moisturizes and repairs dry, damaged or over-processed hair. Free of sulfates and parabens, shea butter and coconut penetrates hair to nourish. A unique blend of honey and mango provide ultimate moisture to restore dry, dull hair.

How To Use

Massage gently into clean, wet hair from root to end, showing extra love to the ends. Leave the treatment masque on for 5 to 10 minutes and then rinse well.
True Tip

After applying masque, sit under a dryer with a plastic cap or steamer for an extra deep treatment.

Water (Aqua), Cetyl Alcohol, Emulsifying Wax, Cetrimonium Chloride, Fragrance (Parfum), Mangifera Indica (Mango) Seed Oil , Stearalkonium Chloride, Butryospermum Parkii (Shea) Butter, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Tocopherol Acetate, Caprylic/Capric Triglycerides, Tocopheryl Acetate, Aloe Barbadensis (Aloe Vera) Leaf Juice, Hydrolyzed Keratin, Guar Hydroxypropyltrimonium Chloride, Honey, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Beta-Carotene


17 reviews for TRUE Intense Treatment Masque

  1. Rated 4 out of 5


    Smells amazing and made my thirsty hair feel so soft. Additionally it made my curls pop! Looking forward to trying more of these products!

  2. Rated 5 out of 5


    This deep conditioner took me by surprise. Not only are the ingredients great and curly girl friendly, but the smell is out of this world. This deep conditioner has tons of slip and can help detangle even the most tangled hair types. There’s so much moisture in this 12oz jar, its unbelievable! The amount of product you get for the price can’t be beat. Glad to have more affordable hair products on the market for us product junkies. Great buy…would definitely recommend to any natural sistah!

  3. Rated 5 out of 5


    So I’ve been using this masque for over a year & have been through 3 jars since. This masque is amazing! I have very thick kinky-coily hair & it helps detangle my hair & defines my kinks & coils to the nth degree. Also, I’ve been using this masque as a styler as well (without any bad reactions) & my hair stays hydrated & defined for a week & 1/2 until I either re-style it or wash it. I recently compared the masque to the hydrating hair butter & the masque held my braid out longer & kept it moisturized better than the hair butter.

  4. Rated 5 out of 5


    It works!!! My 4C Kinky hair loves this product. I also use the shampoo and leave in conditioner. It makes it soft and moisturized and the smell is amazing!!! I e tried so many products but this one is my fav for deep condition!!!

  5. Rated 5 out of 5

    Talon (verified owner)

    This masque smells delicious (similar to the rest of the line), is highly moisturizing, and defines my curls far better than any other masque. This is my current go to hair masque when I need moisture BADLY. I’ve seen the health of my hair improve significantly and the texture as well. I would highly recommend this treatment for the upcoming winter for the moisture, and the summer, for its summer-y fragrance!

  6. Rated 5 out of 5

    Jouna (verified owner)

    I purchased this back in November around Thansgiving and officially ran out of it yesterday after the first week of January. I mention this because I can be heavy-handed with products & I used this 1 -2 times a week yet it still managed to last me 5 or 6 weeks. I loved this product! It’s thick, creamy, smells good, and really nourishes my coils. After getting through this first jar I would feel wrong not to have this on hand for my next wash day. During the last 2 applications, I left the masque in my hair and it actually helped my braidouts last longer. I was weary of doing this because I always use products as directed but I got the idea from another reviewer and I loved the results. Another thing I highly appreciate is that you get a great amount of product for your money. This company literally saved my hair!

  7. Rated 4 out of 5

    maisha (verified owner)

    I actually bought the true line( shampoo, intense treatment masque, hydrating butter,leave in conditioner, and styler) during black Friday….I love the whole line except the styler. I am just now out of the masque which left my hair so soft…the shampoo you only need a little and my hair was squeaky clean,…will be ordering more conditioner

  8. Rated 5 out of 5

    Jessica (verified owner)

    I use this on my 3 yr old who has very kinky thick hair , it leaves her hair very moist and soft. She loves the scent and has named this product yummy mango. She also uses the coconut conditioner. I absolutely love this line for hair.

  9. Rated 5 out of 5

    Osa. F

    TBH when i first bought this I was upset cause nothing happened at all,but i learned that you are not going to see results within the first time,but this go round my curls was poppin my hair,was soft and finally finally FINALLY…i got the perfect wash day. Y’all do not know how happy i was.

  10. Rated 5 out of 5


    Pretty good product for my 4a type hair loves it! I was pretty amazed and the smell to me is different but not over bearing.. I’ll be trying the other products soon!!

  11. Rated 5 out of 5


    This mask is really amazing. I have thick 3c to 4b type hair and this left hair so soft, it moisturized and defined my hair like crazy. I have used the deep conditioner twice and it is still filled to the top. If you are in search for a more affordable deep conditioner then i would definitely recommend this one.

  12. Rated 5 out of 5


    I just purchased this product on a trip to Walgreens..Im currently in the transitioning state so this product made my wash day easier as soon as i put this intensive masque on uff sweet jesus when i rinsed it out I automatically felt the softness … Love it & the smell to die for im definitely gonna keep purchasing this product & more from this line

  13. Rated 5 out of 5

    Taetia Phillips-Dorsett

    I tried the True Intense treatment masque when it was a clearance item at my local Walmart. I am so glad I scooped it up. It makes my 4c hair very soft and shiny. The smell is wonderful! I have since purchased additional true, pure and inspire products from the official website. Thank you for making these products that thoroughly moisturizes kinky coily hair! I love supporting black owned businesses for products that actually work and are affordable.

  14. Rated 5 out of 5

    dmeela (verified owner)

    Currently under the hooded dryer with this mask on my hair(30+ mins). It’s like it melts the tangles away for the most part. I use a denman brush, then finger comb. Defines my curls every use. I would describe my hair, thick kinky curly high porosity. The scent to me is pleasant 😊 and this has last me about 6+ months. (I’m heavy handed with deep conditioner) I will be purchasing this again, I definitely recommend! The price is reasonable ❤️ I love True products for my hair!!😘

  15. Rated 5 out of 5


    my first time using this today and I love it. Its in my hair as im typing, my hair is so soft and easy to detangle. Curls popping like never before. I discovered this line like 3 days ago at my family dollar. Wish I had found it sooner. ( type 4b hair )

  16. Rated 5 out of 5

    Jasmine Foster

    Yooooo, I have the shampoo, co wash conditioner and the masque. I love all of the products. They are very moisturizing and I can detangle my hair with each product!!! I love it!!!

  17. Rated 5 out of 5

    s.mounluck (verified owner)

    This TRUE line is bomb and this mask is its MVP. The first time I used it was okay, I wasn’t impressed, but subsequent uses have left me speechless! My hair (4C) is soft and pliable after rinsing, and when I follow up with the TRUE leave in conditioner I can’t recognize my hair. It’s SOFT and the most manageable it’s ever been, and the moisture lasts for at least 5 days (winter time in the Midwest). If you have to buy only one product on this website make it this mask, don’t sleep on this.

Add a review

Your email address will not be published. Required fields are marked *