TRUE Hydrating Hair Butter

Rated 4.74 out of 5 based on 19 customer ratings
(19 customer reviews)

This nourishing styling butter hydrates and defines while providing intense moisture and controlling frizz. Free of sulfates and parabens, shea butter and coconut penetrates hair to nourish. A unique blend of honey and mango provide ultimate moisture. A must have for twisting, Bantu knots, braiding or simply defining your curl pattern.

How To Use

Apply to damp or dry hair. Place a small amount into the palm of your hands, and then rub hands together. Gently work into your hair and scalp, showing extra love to the ends. Style as desired.
True Tip

Layer with True Leave-in Conditioner and Conditioning Styling Creme for maximum moisture retention and curl definition.

Water (Aqua), Cocos Nucifera (Coconut) Oil, Glycine Soja (Soybean) Oil, PEG-40 Hydrogenated Castor Oil, Glycerin, Cetearyl Alcohol, Stearic Acid, Ceteareth-20, Glyceryl Dilaurate, Fragrance (Parfum), Butryospermum Parkii (Shea) Butter, Mangifera Indica (Mango) Seed Oil, Honey, Dehydroacetic Acid, Benzyl Alcohol, Carbomer, Aminomethyl Propanol, Beta-Carotene


19 reviews for TRUE Hydrating Hair Butter

  1. Rated 5 out of 5



  2. Rated 5 out of 5

    Tanairi Cox (verified owner)

    I love this hair butter, it’s become a staple product in my house, I buy atleast two at a time. I get compliments all the time about the smell of my hair, its really soft and it makes my 4C hair very manageable to style. I’m so happy I’ve found something that works !

  3. Rated 5 out of 5


    This is one styler/moisturizer that I need to constantly have in my stash. Just like most of the products in this True line, it smells AMAZING. The slip is incredible for a styler and the shine it gives you is brighter than the sun. My hair thanks me whenever I use this product to twist my hair. It actually has a good hold for a “hair butter” and it keeps my hair moisturized for daayyys!

  4. Rated 5 out of 5

    Talon (verified owner)

    Combined with the accompanying leave in and Jamaican black castor oil, this has been the only regimen that has kept my hair shiny and moisturized in the dry Colorado climate. It smells wonderfully, and has worked for me far better than Shea Moisture’s products nowadays. The butter itself has been proven to be irreplaceable in my routine, yet works wonders when used in conjunction with the leave in and an oil. This has worked well for both my color damaged, highly porous dry hair, and since I recently did a 2nd big chop, my natural hair as well. I would highly recommend this product.

  5. Rated 5 out of 5


    A++ this products makes my 4C/D hair very manageable and soft. I use this along with the shampoo and conditioner. LOVE LOVE LOVE it!!

  6. Rated 4 out of 5


    This is the absolute best moisturizer/butter that I ‘ve ever tried.. believe me I bought my fair share of failed products. I have 4a/low porosity/protein sensitive hair and my hair loves this stuff. This is now my staple. I buy two at a time at Sally’s. I highly recommend this product! The only thing I would change about this product is the packaging. Have you(MadeBeautiful) thought about putting it is a squeeze bottle? It is thin enough that it would work. Just a thought. Wonderful product.

  7. Rated 5 out of 5


    The only butter I have found that leaves my 4B/C hair moisturized and gives my curls definition for a whole week.

  8. Rated 5 out of 5


    I have low porosity 4a hair and i have been struggling to retain moisture. Yesterday i went to Walgreen to buy a deep treatment masque from the shea moisture line but the price was ridiculous so i started looking at other products then i came across the true masque i liked the price and the ingredients so i purchased it went home and did a deep conditioner and let me tell you for the first time in months my parched dry thirsty hair is moisturized from roots to ends. I actually went back and got the leave in, the butter and styling creme and I plan on getting all the other products. Your chemist went in the lab and did the damn thing. I cheated on shea moisture with yall and i decided to leave them for you. 😁💖💖

  9. Rated 5 out of 5


    Just bought this product yesterday at Sally’s and it’s safe to say that my curls are legit the bomb. I have a tight 3C curl pattern and this truly defines every coil. I used it by itself but there is a bogo half off promo at Walgreens right now so I bought the intense treatment mask and the leave in conditioner from the this line. Hopefully those work wonders as well.

  10. Rated 5 out of 5


    Please, PLEASE, never get rid of your products! I am blown away at how soft, moisturized and awesome my twistouts are because of this product! I am in love!! Thank you, Thank you, THANK YOU!!

  11. Rated 4 out of 5


    Love this !!! Bought it today and I was impressed by the moisture and how creamy and light weight it gave my hair that smooth finishing touches!! Super defined and curly and super cheap!!! Definitely need to buy the whole line!!! I have 3C 4A hairs and Low prosisty.

  12. Rated 5 out of 5


    My hair is hydrated for days on end. I don’t have to add a refresher or oils because its so soft, shiny, manageable. I end up saving money with this product because its all I need. I hope they never change the formula or raise the price.

  13. Rated 2 out of 5


    Where can I buy this product in Rome Italy

  14. Rated 5 out of 5


    I’m Going to keep it 100%>. I really like this product. It works exceptionally well with thick hair. I’m talking 4B/4C Hair. Exactly my hair type. My twist were still a little damp the next morning ( which never happens). SO it is true to it’s word with the moisture retention. However, if you have thing hair ( like my moms) the product might work might not. But that’s ok because for thin hair there are many products that will work just fine. Those of us with extremely thick hair have a hard time finding products for our hair. This one WORKS! 100% honest review.

    • By Made Beautiful

      Thank you for the note. We are excited to hear about the positive experience you had with our True collection! We recommend for your mother to try the Inspire line. We’re optimistic she’ll have a favorable experience.


      By Made Beautiful

  15. Rated 5 out of 5


    Tried this along with the shampoo and leave-in from the line & must I say it was like crack for my hair. Then I tried the product with my ow shea butter mix, and I still gave me the perfect definition maybe a little better. Honestly looking into racking up with these products. I feel as if I used this after pre pooing, I’d get an even better curl definition.

  16. Rated 5 out of 5


    I LOVE this product! My hair is so soft and moisturized after using this product definitely a great buy. I recommend it and would buy this again!!! I have 3c-4a type of hair.

  17. Rated 5 out of 5


    I love, love this hair butter it not only smells like heaven it literally leaves your hair feeling soft like butter!! I went into Sally’s to get As I am double butter but it was way to high so happy I chose this instead because I actually like it more.

  18. Rated 5 out of 5

    Willanta Washington

    I had never heard of this product. Today I went to Walgreens to pick up some “as I am products” and I’ve been wanting to find a deep conditioner that I would love. I have been looking for quite some time now. I was reading the labels of the different ones they had to choose from and the “True” line caught my eyes. I’ve wanted to use a whole line of products, right now I use a different line for everything from shampoo (Kera care), to deep conditioner (Aussie), to leave in (As I am, I also use As I am co wash). When I saw this, I noticed it had everything you would need, so I purchased the co-wash, masque, and the leave in. I did my daughter’s hair and OMG, this is the most hydrated her hair has ever looked. I absolutely love this product. I plan on buying the shampoo and butter. It made her hair feels and looks so good. I love it!!!!

  19. Rated 5 out of 5


    This product is IMPRESSIVE!!! I was in the market for a new moisturizer because the one I was using for months ran out and I didn’t want to have to go online to order more. So I look at the ingredients on this line and I said ok good ingredients I’m going to try it. Best decision I have ever made! My hair loves it and I am now going to try more products in the line and im sure I will be just as impressed. Thank you for this product, it was a life saver in the time of need!

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