Made Beautiful™ is a minority owned company formed to focus on developing products that we believe help women to honor their true beauty. Our passion is empowering women to have both inner and outer transformations resulting in customers embracing their natural beauty. With female representation at the helm of our organization, we are committed to (1) listening to our consumers, (2) partnering with organizations that honor and uplift women, and (3) providing the best quality products at affordable prices.

Dana Pointer serves as an Owner and Managing Partner for Made Beautiful. Dana oversees the strategic planning and financial growth of the Made Beautiful portfolio. Her extensive financial background allows her to execute strategic plans to drive long-term growth and strengthen Made Beautiful’s position as a leading beauty brand.

Dana’s Inspiration

Dana’s inspiration was fueled by growing up with three sisters in a home where there were always ‘hair issues’. Experiencing the endless search for quality hair products with natural ingredients, she decided to create her own.

Made Beautiful was created to provide solutions that span across a variety of hair types and textures. At Made Beautiful we believe natural beauty evolves from within. We are pure. We inspire. We are true.

  • – an emollient (aka a natural softener) and brings back sheen and shine
  • – natural antioxidant, for a healthy and stimulate hair growth
  • – improves the health of the hair follicles, by waking them up
  • – honey is a humectant due to the sugar content, thus prevents the loss of moisture from your scalp
  • – comprises of antibacterial and antiseptic qualities, preventing infections or psoriasis, keeps scalp clean and bacteria-free.
  • – rich in vitamins and minerals that nourish your hair and promote hair growth
  • – contains vitamin a to fight dandruff and addes shine to hair
  • – contains vitamin e to improve scalp circulation, encouraging hair growth 
  • – mango seed oil is an excellent source of fatty acids, vitamins, and minerals, all with moisturizing properties
Sea Kelp
  • – high in iodine, a great source of iron, sodium, phosphorus and calcium
  • – has a variety of vitamins, including a, b1, b2, c, d and e.
  • – contains laminaria angustata, which is believed to thicken hair
  • – excellent for scalp exfoliation
  • – citric acid helps eliminating dandruff from the hair follicles
  • – absorbs excess oil on the scalp
  • – soothes an itchy scalp
  • – contains vitamin c for quick growth of long and thick hair
  • – excellent for treating split ends
  • – prevents process of hair thinning
Aloe Vera
  • – contains proteolytic enzymes which repairs dead skin cells on the scalp
  • – a great conditioner and leaves your hair smooth and shiny
  • – promotes hair growth, prevents itching on the scalp, reduces dandruff and conditions your hair
  • – rejuvenates the hair with its own nutrients, giving it more elasticity and preventing breakage
Apple Cider Vinegar
  • – contains acetic acid which, when applied to your scalp, removes excess buildup left from styling products and shampoos
  • – balances natural oil that comes from our scalp, known as sebum
  • – reduce porocity (porous nature)so that hair retains moisture
  • – safeguards against fungal and bacterial growth
  • – contains many antifungal properties that can help ward off infection, restrain residue build-up and clogging of pores
  • – promotes blood vessel constriction and cleansing
  • – improves shine, thickness, and overall health of your hair
  • – relieves itchy scalp
  • – traditional topical treatment for graying hair
  • – a source of magnesium, zinc, potassium, and vitamins b and c
  • – treatment for thinning hair and hair loss, making hair thicker, shinier and stronger
  • – used as a hair rinse to impart shine and luster
  • – effective in encouraging new hair growth by improving circulation
Coconut Oil
helps hair grow longer, thicker, and faster
  • – provides vitamins and essential fatty acids that nourish the scalp and help to remove sebum build-up from hair follicles
  • – penetrates hair more deeply and faster than other conditioning agents
  • – repairs split ends, moisturizes your scalp, and adds a healthy glow
  • – a natural detangler
  • – heals scalp
  • – all natural sunscreen
Coconut Milk
  • – restores dry, damaged, weakened and brittle hair as well as split ends
  • – cools and nourishes scalp
  • – prevents balding
  • – natural detangler
  • – natural hair conditioner to provide you with longer and thicker hair
Shea Butter
  • – heals scalp of skin conditions like eczema and psoriasis and allows scalp to re-grow hair 
  • – provides extraordinary moisturizing properties; known as “mother nature’s conditioner”
  • – soothes dry itchy scalp therefore diminishing dandruff
  • – excellent for locking in moisture without leaving hair greasy and heavy
  • – protects against damage from the sun and heat tools
  • – softens hard brittle hair

Made Beautiful LLC is proud to sponsor Girl Be Heard (GBH), a nonprofit theatre company that brings global issues affecting girls center stage by empowering young women to tell their stories. Together, we envision a world in which every girl is valued, and encouraged to be a leader and change maker. 

GBH Philosophy:

“If a girl can change her own life, she can change the lives of girls everywhere.”

What began in 2008 with twelve girls is now a renowned theatre company of 170 girls and a global movement that engages audiences at the White House, United Nations, State Department, TED conferences, and in underserved communities locally and globally. 

Girl Be Heard is uniquely positioned to engage at-risk youth and open up dialogue about social justice issues affecting their communities—from gun violence to sex trafficking. They run both afterschool and weekend education programs in underserved areas of New York City, where all of their girls’ theatrical work is generated. Building self-esteem, growing individual talents (step dancing, singing, rapping, and acting), and empowering girls to become leaders in and advocates for their communities is Girl Be Heard’s unique model and why Girl Be Heard has been so successful.

Learn more about GBH here or get involved at girlbeheard.org.

Made Beautiful™ is very proud of our retail partnerships.

Find and shop in select stores using our store locator.

Made Beautiful LLC

  • no sulfates
  • no parabens
  • no silicones
  • no mineral oil
  • no phthalates
  • no synthetic dyes
True Collection
Inspire Collection
Pure Collection